DUSD Brand Identity
Downey Unified’s brand imagine is a direct visual correlation between our vision, mission, and strategic direction.
The logo clearly narrates the essence of Downey Unified. In order to be college and career ready, students must follow the path of Downey Unified to obtain a bright and promising future. This is the overarching messaging the logo conveys. Watch the short video to see how the logo was created and to see why we are Downey, Unified!