DUSD Brand Identity

Downey Unified’s brand imagine is a direct visual correlation between our vision, mission, and strategic direction.

The logo clearly narrates the essence of Downey Unified. In order to be college and career ready, students must follow the path of Downey Unified to obtain a bright and promising future. This is the overarching messaging the logo conveys. Watch the short video to see how the logo was created and to see why we are Downey, Unified!

A brand is much more than a logo.
It is a promise made and kept.

What is a ‘Brand’?

Brand is the perceived emotion a person gets when referring to a business, product, or in this case, a school district. It is everything Downey Unified stands for, reflects and represents. It is Downey Unified’s personality and how we now communicate with our community.

Guidelines

Brand Identity Guideline

A document describing the essence of the new brand identity, the colors, typefaces, symbols, and examples of implementation.
Download Guidelines

Brand Identity Sheet

An editable “cheatsheet” for quick visual reference regarding logos, colors, typefaces, tagline, and seal.
Download Identity Sheet

Brand Workshop Process

A document describing in detail the steps taken with the Brand Subcommittee to achieve the final logo.
Learn More About the Process

Typography

Source Sans Pro – All Weights

Source Sans Pro is the typeface that is used for the new brand identity, and can be used across all print, digital, and web platforms. It has various weights (Extra Light, Light, Regular, SemiBold, Bold, Black) and they can be used for headings, paragraphs and captions. Utilizing one typeface for the entire brand identity simplifies the overall design.

It is available for free download and web embedding on Google Fonts.

Colors

Deep Blue

RGB 31 / 59 / 84
CMYK 90 / 70 / 40 / 40
HEX #1F3A54
PMS Coated 534C
PMS Uncoated 295U

Medium Blue

RGB 0 / 97 / 175
CMYK 95 / 65 / 0 / 0
HEX #0061AE
PMS Coated 7455C
PMS Uncoated 293U

Light Blue

RGB 0 / 160 / 220
CMYK 75 / 20 / 0 / 0
HEX #00A0DB
PMS Coated 7688C
PMS Uncoated 2995U

Orange

RGB 242 / 101 / 57
CMYK 0 / 75 / 85 / 0
HEX #F16539
PMS Coated 7579C
PMS Uncoated 166U

Yellow

RGB 255 / 204 / 50
CMYK 0 / 20 / 90 / 0
HEX #FFCB31
PMS Coated 129C
PMS Uncoated 7404U

Green

RGB 53 / 181 / 88
CMYK 75/ 0 / 90 / 0
HEX #34B458
PMS Coated 7481C
PMS Uncoated 360U

Logos

The Downey Unified logotype is the single most important element of the entire brand identity. It embodies everything that Downey Unified stands for. With time, it will become the “visual cue” that people instantly associate with Downey Unified. There are various ways in which the logotype can be used. For dark backgrounds, the colorized logo with white lettering looks best. The one-color variation is an option when there is no color available. If the space in which it is being placed is vertical or is limited, ensure that you use the vertical version of the logotype. If there is no space for the “Downey Unified” text, use the logo with the DUSD letters on the path. These brand guidelines are intended to help you determine how to best use the logo when producing materials for web and print platforms. Please do not edit, change, distort, recolor, or reconfigure the Downey Unified logo and its variations. Thank you! Our logo comes in three varieties: – Horizontal Logotype – Vertical Logotype – Logo Only Each logo is available for download in: – Web & Print (transparent PNG file) – Commercial Printing (Vectorized PDF file)