Leap Brand Identity
The LEAP brand identity is a visual reflection of our program’s mission, vision, and strategic goals.
Our logo and overall brand design communicate the core values of the LEAP program—energy, growth, and possibility. With a youthful and vibrant feel, the brand appeals to students by creating a sense of fun and curiosity around learning. At the same time, it offers parents peace of mind, signaling a program that is nurturing, supportive, and developmentally appropriate. LEAP strikes a thoughtful balance between structure and freedom—encouraging children to explore, grow, and make meaningful progress.
A brand is much more than a logo.
It is a promise made and kept.
What is a ‘Brand’?
Brand is the perceived emotion a person gets when referring to a business, product, or in this case, a school district. It is everything Downey Unified stands for, reflects and represents. It is Downey Unified’s personality and how we now communicate with our community.
Logo Forms
Logo Usage Guidelines: Do’s & Don’ts
To keep our brand looking sharp, professional, and instantly recognizable, it’s important to use the logo correctly across all platforms. Here are a few quick rules to follow:
Use the right file for the job.
- Use the .AI vector file for any print materials—this ensures the logo stays crisp at any size.
- Use .PNG or .JPG files for digital content, such as social media, websites, and presentations.
Place the logo on a clean, uncluttered background.
- White or neutral backgrounds work best to maintain clarity and impact.
Keep the logo’s proportions intact.
- Always scale the logo up or down uniformly to avoid distortion.
Don’t stretch, squish, or warp the logo.
Keep its original shape intact—no one likes a wobbly logo.
Don’t place the logo over busy patterns or images.
It should always be easy to read and stand out—no guessing games.
Don’t alter the logo’s colors, effects, or orientation.
Let’s keep it consistent so everyone knows it’s us at a glance.
Primary Logo
For use in most applications.
1-color Logo
For use in limited color space.
Reverse Logo
For dark backgrounds ONLY.
Logo Colors
Green
RGB 0, 174, 66
CMYK 05, 0, 100, 0
HEX #00ae42
PMS Coated 354C
Blue
RGB 0, 55, 100
CMYK 100, 78, 36, 29
HEX #003764
PMS Coated 2955C
Leap’s Mascot
Our mascot serves as a lively and engaging brand ambassador, designed to connect with students, families, and the broader community in a fun and approachable way. It adds warmth and personality to our communications, especially in student-centered and informal contexts such as events, social media, and school spirit materials.
However, the mascot should not be used in place of the official logo. While the mascot enhances our brand expression, the logo remains the primary visual identifier of our organization and should always be used for official communications, signage, marketing materials, and any instance where brand recognition and consistency are essential.
In short:
The logo represents our identity. The mascot supports our voice.
The same usage rules apply to our mascot. See logo do’s and dont’s above.
Mascot Colors
Green
RGB 0, 174, 66
CMYK 05, 0, 100, 0
HEX #00ae42
PMS Coated 354C
Blue
RGB 0, 55, 112
CMYK 100, 84, 31, 17
HEX #003a70
PMS Coated 654C
Yellow-Green
RGB 205, 222, 0
CMYK 25, 0, 100, 0
HEX #cdde00
PMS Coated 389C
Light Green
RGB 144, 213, 172
CMYK 44, 0, 42, 0
HEX #90d5ac
PMS Coated 345C
Dark Green
RGB 38, 96, 65
CMYK 83, 38, 82, 32
HEX #266041
PMS Coated 7734C
Black
RGB 0, 0, 0
CMYK 20, 40, 40, 100
HEX #000000
PMS Coated Black
White
RGB 255, 255, 255
CMYK 0, 0, 0, 0
HEX #fff