{"id":7431,"date":"2025-06-20T12:48:31","date_gmt":"2025-06-20T19:48:31","guid":{"rendered":"https:\/\/web.dusd.net\/leap\/?page_id=7431"},"modified":"2025-07-01T11:09:27","modified_gmt":"2025-07-01T18:09:27","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/web.dusd.net\/leap\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ header_font=”||||||||” header_text_color=”#0061ae” global_colors_info=”{}”]<\/p>\n

Leap Brand Identity<\/h1>\n

The LEAP brand identity is a visual reflection of our program\u2019s mission, vision, and strategic goals.<\/p>\n

Our logo and overall brand design communicate the core values of the LEAP program\u2014energy, growth, and possibility. With a youthful and vibrant feel, the brand appeals to students by creating a sense of fun and curiosity around learning. At the same time, it offers parents peace of mind, signaling a program that is nurturing, supportive, and developmentally appropriate. LEAP strikes a thoughtful balance between structure and freedom\u2014encouraging children to explore, grow, and make meaningful progress.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/Leap_color.png” alt=”Leap logo” title_text=”Leap_color” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”align-items:center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|false|false” border_width_all=”4px” border_color_all=”#00A0DB” global_colors_info=”{}”]<\/p>\n

A brand is much more than a logo.<\/em>
It is a promise made and kept.<\/em><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What is a \u2018Brand\u2019?<\/h2>\n

Brand is the perceived emotion a person gets when referring to a business, product, or in this case, a school district. It is everything Downey Unified stands for, reflects and represents. It is Downey Unified\u2019s personality and how we now communicate with our community.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#d6d6d6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Logo Forms<\/h2>\n

Logo Usage Guidelines: Do\u2019s & Don\u2019ts<\/strong><\/p>\n

To keep our brand looking sharp, professional, and instantly recognizable, it\u2019s important to use the logo correctly across all platforms. Here are a few quick rules to follow:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Use the right file for the job.<\/strong><\/p>\n

    \n
  • Use the .AI vector file<\/strong> for any print materials<\/strong>\u2014this ensures the logo stays crisp at any size.<\/li>\n
  • Use .PNG or .JPG files<\/strong> for digital content<\/strong>, such as social media, websites, and presentations.<\/li>\n<\/ul>\n

    Place the logo on a clean, uncluttered background.<\/strong><\/p>\n

      \n
    • White or neutral backgrounds work best to maintain clarity and impact.<\/li>\n<\/ul>\n

      Keep the logo\u2019s proportions intact.<\/strong><\/p>\n

        \n
      • Always scale the logo up or down uniformly<\/em> to avoid distortion.<\/li>\n<\/ul>\n

        <\/h3>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Don\u2019t stretch, squish, or warp the logo.
        <\/strong>Keep its original shape intact\u2014no one likes a wobbly logo.<\/p>\n

        Don\u2019t place the logo over busy patterns or images.
        <\/strong>It should always be easy to read and stand out\u2014no guessing games.<\/p>\n

        Don\u2019t alter the logo\u2019s colors, effects, or orientation.
        <\/strong>Let\u2019s keep it consistent so everyone knows it\u2019s us<\/em> at a glance.<\/p>\n

        [\/et_pb_text][et_pb_button button_text=”Download Branding Package” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Primary Logo<\/strong><\/p>\n

        For use in most applications.<\/p>\n

        [\/et_pb_text][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/Leap_color-1.png” title_text=”Leap_color” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        1-color Logo<\/strong><\/p>\n

        For use in limited color space.<\/p>\n

        [\/et_pb_text][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/Leap_black.png” title_text=”Leap_black” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Reverse Logo<\/strong><\/p>\n

        For dark backgrounds ONLY.<\/p>\n

        [\/et_pb_text][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/Leap_white.png” title_text=”Leap_white” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#004E8E” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#e0e0e0″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Logo Colors<\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#00ae42″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Green<\/h3>\n

        RGB\u00a0<\/span>0, 174, 66<\/strong>
        CMYK\u00a0<\/span>05, 0, 100, 0<\/strong>
        HEX\u00a0<\/span>#00ae42<\/strong>
        PMS Coated\u00a0<\/span>354C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#003764″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Blue<\/h3>\n

        RGB\u00a0<\/span>0, 55, 100<\/strong>
        CMYK\u00a0<\/span>100, 78, 36, 29<\/strong>
        HEX\u00a0<\/span>#003764<\/strong>
        PMS Coated\u00a0<\/span>2955C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#F4F4F4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Leap’s Mascot<\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Our mascot<\/strong> serves as a lively and engaging brand ambassador, designed to connect with students, families, and the broader community in a fun and approachable way. It adds warmth and personality to our communications, especially in student-centered and informal contexts such as events, social media, and school spirit materials.<\/p>\n

        However, the mascot should not be used in place of the official logo<\/strong>. While the mascot enhances our brand expression, the logo remains the primary visual identifier of our organization and should always be used for official communications, signage, marketing materials, and any instance where brand recognition and consistency are essential.<\/p>\n

        In short:
        The logo represents our identity. The mascot supports our voice.<\/strong><\/p>\n

        The same usage rules apply to our mascot. See logo do’s and dont’s above.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/frog_color.png” title_text=”frog_color” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/frog_black2.png” title_text=”frog_black2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/frog_blk1.png” title_text=”frog_blk1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/web.dusd.net\/leap\/wp-content\/uploads\/sites\/74\/2025\/06\/frog_white.png” title_text=”frog_white” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#004E8E” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Mascot Colors<\/h3>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#00ae42″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Green<\/h3>\n

        RGB\u00a0<\/span>0, 174, 66<\/strong>
        CMYK\u00a0<\/span>05, 0, 100, 0<\/strong>
        HEX\u00a0<\/span>#00ae42<\/strong>
        PMS Coated\u00a0<\/span>354C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#003a70″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Blue<\/h3>\n

        RGB\u00a0<\/span>0, 55, 112<\/strong>
        CMYK\u00a0<\/span>100, 84, 31, 17<\/strong>
        HEX\u00a0<\/span>#003a70<\/strong>
        PMS Coated\u00a0<\/span>654C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#cdde00″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Yellow-Green<\/h3>\n

        RGB\u00a0<\/span>205, 222, 0<\/strong>
        CMYK 25, 0, 100, 0<\/strong>
        HEX\u00a0<\/span>#cdde00<\/strong>
        PMS Coated\u00a0<\/span>389C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#90d5ac” width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Light Green<\/h3>\n

        RGB\u00a0<\/span>144, 213, 172<\/strong>
        CMYK\u00a0<\/span>44, 0, 42, 0<\/strong>
        HEX\u00a0<\/span>#90d5ac<\/strong>
        PMS Coated\u00a0<\/span>345C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#266041″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Dark Green<\/h3>\n

        RGB 38, 96, 65<\/strong>
        CMYK\u00a0<\/span>83, 38, 82, 32<\/strong>
        HEX\u00a0<\/span>#266041<\/strong>
        PMS Coated\u00a0<\/span>7734C<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ width=”150px” height=”150px” global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        Black<\/h3>\n

        RGB\u00a0<\/span>0, 0, 0<\/strong>
        CMYK\u00a0<\/span>20, 40, 40, 100<\/strong>
        HEX\u00a0<\/span>#000000<\/strong>
        PMS Coated\u00a0<\/span>Black<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” width=”150px” height=”150px” border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        White<\/h3>\n

        RGB\u00a0<\/span>255, 255, 255<\/strong>
        CMYK\u00a0<\/span>0, 0, 0, 0<\/strong>
        HEX\u00a0<\/span>#fff<\/strong><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Leap Brand Identity The LEAP brand identity is a visual reflection of our program\u2019s mission, vision, and strategic goals. Our logo and overall brand design communicate the core values of the LEAP program\u2014energy, growth, and possibility. 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